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I fear for the future of our beloved Zephyr (MKZ)


Blackbr

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Production of the Fusion is moving to China and Ford’s CEO has said that Chinese Fusions will not be imported into the US. Thus implying that the US won’t be getting any Fusions.

 

Sure sedan sales are down (at least until gas prices skyrocket again), but I can’t believe the Fusion wasn’t successful enough to warrant continued availability in the US. I had a 2014 and thought it was a great car.

 

What does this mean for our Zephyr?

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I posted this the other day.

 

Unfortunately, the software on this board doesn't allow me to merge topics.

 

 

It would be right in line with my family history of dead cars/brands going back to the 50s.  My grandfather, father and uncle drove Hudsons.  My brother had a Trans-Am and a Grand Prix.  I had Oldsmobiles.  Then I had several Mercury Sables followed by Lincoln LSes.  I also have 1 Plymouth in my history that I bought as a commuter (very bad mistake).   

 

Talk about the kiss of death.

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I posted this the other day.

 

Unfortunately, the software on this board doesn't allow me to merge topics.

 

 

It would be right in line with my family history of dead cars/brands going back to the 50s.  My grandfather, father and uncle drove Hudsons.  My brother had a Trans-Am and a Grand Prix.  I had Oldsmobiles.  Then I had several Mercury Sables followed by Lincoln LSes.  I also have 1 Plymouth in my history that I bought as a commuter (very bad mistake).   

 

Talk about the kiss of death.

So, it's all your fault.

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I suspect the death of the Fusion has been greatly exaggerated. I think you can count on the MKZ replacement being on the new CD6 platform. It most certainly will NOT be called Zephyr.

There will always be a market for mid-sized sedans. 

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Like drolds, I simply cannot fathom Ford getting out of the mid sized sedan business.

 

Speaking of discontinued nameplates, I have had 2 Thunderbirds, a Lincoln LS and a Lincoln MKS. My Father always had Galaxies, Crown Vics, or Mercurys. We know how to kill nameplates, too!

Edited by brucelinc
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They may feel the Fusion name is not worth much in the market and want to provide for separation between the Fusion and the new vehicle.

 

Hackett is revered as a good manager and I don’t think he is just going to cut 200,000+ (Fusion and MKZ) units in sales a year without a good game plan.

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Why wouldn’t it be called the Zephyr?

 

Because Zephyr is a name that has been discarded 3 times and screams old and cheap.   About a year ago, I met with a Lincoln rep who trains dealers.  He shared some info with me and, so far, all of it has come true - including Lincoln moving back to names,  Ford delaying use of the nine speed transmission and reworking it to work better with their engines, and several other tidbits.

 

He told me that they had obtained input on the name Zephyr from focus groups.   They found that those who recall the original are too old to drive, those who recall the Mercury Zephyr of the '70s regarded it as a cheap compact that was just a Ford Fairmont and those who recall the 2006 Lincoln Zephyr regarded it as nothing but a Fusion with a different grille.   Bottom line was that the name was viewed negatively by the public as well as by Ford and Lincoln management.

 

Ford has some new management now so things could change but based on what I was told earlier, the name Zephyr will never be used again. 

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I’m 38 and do not think the Zephyr name has any value. I do hope they use nature to guide future naming decisions though.

 

I really think they did great picking Nautilus. I feel it conveys a sense of strength and ability which goes well with an SUV.

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th

 

My dad had 2 Nash Metropolitans.  They're buried in the back yard.  Groundhogs have been nesting in them for 50 years.

 

One looked like this:

 

1961-Nash-Metropolitan-american-classics

Those are actually collectible now.  Maybe you should haul them out of they yard. ;)

 

My French teacher in junior high drove a Metropolitan.  We hated that woman with a passion but I still remember some French. 

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They may feel the Fusion name is not worth much in the market and want to provide for separation between the Fusion and the new vehicle.

 

Hackett is revered as a good manager and I don’t think he is just going to cut 200,000+ (Fusion and MKZ) units in sales a year without a good game plan.

I felt bad vibes coming off this Hackett guy right after reading an interview.  Now, I just saw this on fordnxt.com WRT to the next generation Mustang, which was due for 2020:

 

 

 According to a report on The Virtual Driver citing anonymous sources, “Ford executives, under the direction of new CEO Jim Hackett, have canceled the S650 Mustang program, and will cull up to 10,000 development personnel from the company’s engineering ranks by late next year.”

 

It's starting to sound like the Jac Nasser era all over again.

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