Lincoln MKZ pushes Lincoln dealer profits up

[MKZ Guide]

MKZ pushes Lincoln dealer profits up

Brand's sales could rise 20% in 2014, analysts say; retooling expected to help numbers

 

 

Karl Henkel / Detroit News

 

A profitable new MKZ sedan boosted Lincoln dealer profits last year, despite the lowest number of cars and SUVs sold in recent history.

 

Sales of Lincoln vehicles overall fell 0.6 percent in 2013 to 81,694. But a 15 percent rise in sales of the luxury brand’s most popular vehicle, which is selling for about $6,000 more than during the previous year, has Lincoln dealers hoping that the brand’s reinvention — which could include sales gains of 20 percent this year — may be ahead of schedule.

 

“When you see the new cars that are coming, this is what’s going to resurrect the Lincoln brand,” said Jere Law, general manager at Varsity Lincoln in Novi.

 

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[Max]

thanks it was a good read, I had not looked twice at lincoln in the past but I think that they have come along way for public eye

[robertlane]

thanks it was a good read, I had not looked twice at lincoln in the past but I think that they have come along way for public eye

 

They have come a long way and the new MKZ is really what seems to be starting to change Lincoln's images.  The Lincoln MKC is coming up next.  Looking forward to seeing the new MKS too.

[srcolson]

I've read that the future MKS will be built on the same platform as the Fusion/MKZ.